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- Kate Nightingale in Is luxury a need or want and what does it mean for marketing professionals?on 15 May 2013, 8:29am
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Libertine by Giles Deacon Goes Against Age Stereotypes
Giles Deacon, one of Britain’s most renowned fashion designers, has launched yesterday his jewellery collection Libertine. The collection is to be available on the shopping channel QVC in the next couple of days.
At a first glance the collection seems young and fresh and it’s hard for you to imagine a Scorpio Claw Bangle on the middle age woman. But then when you get rid of all the social rules about age and what is appropriate to wear at a certain age, you realise that the Libertine by Giles Deacon is not an age specific. Even the description of the collection says it is ‘unstrained by convention’. This collection is for ‘a free spirited individual that ignores constraints defined by the larger society and whose thinking goes beyong mainstream idea’.
I must admit that the more I looked at the collection, the more I’ve see that freedom it was set to give its wearer. When I asked Giles Deacon who is the woman he designed the collection for, he said ‘free, courageous, interested in fashion but herself’. He would ideally see his pieces as an unusual accent to a simple and elegant outfit. I would add: an accent that shows to the world who you are; your personality.
So in summary the Libertine by Giles Deacon is about being playful, artisic, original but forever more… YOURSELF.
The collection will be available to buy on QVC shortly.
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